# Lollipop Local > Hi-Viz Marketing for Fire & Security companies. Since 2010, we've helped third-party certified installers and service providers turn expertise into leads and sales. Canonical page: https://partners.simprogroup.com/partners/lollipop-local Marketplace: Simpro Partner Directory Last updated: 2025-08-31 Logo: https://assets.partnerfleet.app/rphonfi02tje9sothjx9oxihhlea ## At a glance - Regions Served: UK & Ireland - Services Offered: Marketing / SEO - Partner Tier: Registered - Industry Specialization: Security / Fire / Low-Voltage - Website: [www.lollipoplocal.co.uk](https://www.lollipoplocal.co.uk/) ## Call to actions - **Get in Contact** — submit the contact form on https://partners.simprogroup.com/partners/lollipop-local - [Book a Free Visibility Call](https://www.lollipoplocal.co.uk/contact-lollipop-local) ## About Lollipop Local helps Fire & Security companies stand out, build trust and win better work with confident, persuasive marketing.We work exclusively with third-party certified companies and are proud to be member #41 of the NSI Associate Consultancy Programme(ACP), as well as associate members of the BSIA, FIA, ASC and Fire Aware.  Industry stalwarts trust us to support installers, guarding firms and monitoring providers with marketing that reflects their professionalism. Since 2010, we've supported installers, service providers and monitoring companies - many of them Simpro users - to sharpen their message and improve the way they show up online. Whether it’s LinkedIn content, website copy or client case studies, we help you turn technical excellence into clear, client-winning communication.We’re not about vanity awards or “cookie cutter” SEO. Our work is powered by the Fire & Security Visibility Engine™ and shaped by proven sales psychology - built to help the good guys in Fire & Security grow without losing what makes them different.Need help getting seen by the right clients? Book a Free Visibility Call  ## Services - **Digital Marketing for Fire & Security Companies** — Our Fire & Security Visibility Engine™ is where it all starts. Phase 1: We build your Growth Plan and Messaging Document - so you get clarity on what makes you different, what to say and how to say it. If you’re using Simpro, we can often pull helpful data straight from your dashboard - so you spend less time digging and more time growing. Phase 2: We implement that strategy through content, copy and campaigns that actually move the needle. Find out more about marketing that grows your Fire & Security business here https://www.lollipoplocal.co.uk/digital-marketing-fire-and-security-companies - **Lead Generation for Fire & Security Companies** — All of our lead gen work is built on your customised Growth Plan - created in Phase 1 of our Fire & Security Visibility Engine™. Once you’re clear on your message and ideal customer, we create targeted content (like LinkedIn posts and case studies) that attracts better leads and filters out time-wasters. Find out more about our proven lead generation for Fire & Security installers https://www.lollipoplocal.co.uk/lead-generation-fire-and-security-companies - **Sales Acceleration for Fire & Security Companies** — Our sales copywriting is grounded in the discoveries made during your Growth Plan - created in Phase 1 of our Fire & Security Visibility Engine™. We align your sales messaging with your marketing strategy, so your proposals, quotes and post-job wrap-ups feel seamless, persuasive and consistent. And reflect the work your team is already tracking in Simpro.  Find out more about improving your sales processhttps://www.lollipoplocal.co.uk/sales-acceleration-fire-and-security-companies - **Website Design for Fire & Security Companies** — The websites we create are driven by your Growth Plan - crafted in Phase 1 of our Fire & Security Visibility Engine™. That means the targeting, copy, structure and calls-to-action are all based on what makes you different and what your ideal clients actually care about. No fluff - just clear, confident copy and design that is proven to win work. Find out more about Fire & Security Company Website Designhttps://www.lollipoplocal.co.uk/fire-security-company-website-design ## Team - **Jo Shaer — Founder & MD** — Jo is the founder of Lollipop and the creator of the Fire & Security Visibility Engine™ and Black Belt Fire & Security Sales Framework — two proven systems designed specifically for growing Fire & Security companies. She’s been helping installers, guarding firms and F&S suppliers stand out since 2010, with a no-fluff, strategy-first approach that’s delivered millions of pounds in leads and sales. Jo first discovered the Fire & Security world in a karate class, sparring with the Sales Director of Spy Alarms - one of the biggest independent F&S companies in the South East at the time. That unexpected connection kicked off a 15 year (so far) journey helping Fire & Security professionals sharpen their message and confidently win better work. [Learn more about Jo and Lollipop](https://www.lollipoplocal.co.uk/about-lollipop-local) - **Jon Law — Creative Director** — Jon has spent over 15 years in the Fire & Security sector - attending the trade shows, talking to directors and dissecting hundreds of websites and sales funnels. He combines deep industry knowledge with expertise in direct response copywriting, helping F&S companies turn great service into clear messaging that actually wins work. A former martial arts instructor, Jon first got into marketing after building a WordPress blog for his club... and never looked back. Since then, he’s studied sales and copywriting legends, becoming known for uncovering what really makes a business special and communicating that in plain, powerful language. Today, Jon leads Lollipop’s content strategy and messaging work, helping Simpro users translate technical excellence into sales-ready marketing. Like Jo, he works only with third-party certified companies and is passionate about helping smaller firms compete without compromising who they are. [Learn more about Jon and Lollipop](https://www.lollipoplocal.co.uk/about-lollipop-local) ## Testimonials - "“We’re definitely happy. Things are really coming together now. The tasks from the Marketing Plan are being addressed and we’re seeing real impact. It’s making a difference and we’re getting more calls!”" — Dan Thain, Director, Beacon Detection Ltd (Simpro User) - ""I've been trying to put into words what makes our business special for years but Lollipop captured it instantly in the website copy... Success was 10 fold to what I expected. The enquiries continue to flood in... including a job for £1,000,000."" — Ian Blake, Founder & Managing Director, Blake Fire & Security Systems - "You guys are doing a great job with our social media. A LinkedIn connection led to two callouts and a quote for Fire, Intercom and CCTV. It's always good to get a foot in the door because it leads to bigger opportunities." — Matt McMaster, Director, MAC Security Systems Ltd (Simpro User) ## Screenshots - ![Lollipop - Transforming Fire & Security Companies with Marketing that generates leads and sales.](https://assets.partnerfleet.app/axwd1x5npwd6kzzcfy3n53j2sgp3) - ![Lollipop Local Hi-Viz Fire & Security Marketing](https://assets.partnerfleet.app/u4cmfb5tygdidmdt8uhfo5usxvpd) - ![Lollipop Local](https://assets.partnerfleet.app/00t8u85eg7ehb9jpdnrxainhskb2) ## FAQs ### Do you work with all types of Fire & Security companies? We work exclusively with third-party certified installers, service providers and monitoring companies. If you’re serious about growth and committed to industry standards, we’re probably a great fit. ### How does your process work? Everything starts with our Fire & Security Visibility Engine™ — a structured framework that builds your tailored Growth Plan and messaging. From there, we support you with content, sales tools and lead generation that’s aligned and strategic.  ### Do you integrate with Simpro? We don’t touch the technical setup of your Simpro system - but for our clients who use Simpro, we design content and messaging that complements and improves the success of your existing workflow and sales process.  ### Do you do everything in-house or outsource it? All strategy, copywriting and content is done by our small, specialist team - led by Jo Shaer and Jon Law. We never outsource to generalist freelancers or generic AI.  ### Can you help if we already have an in-house marketing team? Absolutely. We often work alongside internal teams to sharpen messaging, provide direction or handle specialist copywriting and content strategy - especially for sales acceleration and website clarity.  ### How long does it take to see results? That depends on your goals, but many clients start seeing improved lead quality and better sales conversions within 6–12 weeks of implementing their Growth Plan.