Lollipop Local
Lead generation & sales content since 2010 - trusted by third-party certified installers, service providers & monitoring companies.
NSI ACP #41. BSIA, FIA, ASC & Fire Aware members.
Description
We work exclusively with third-party certified companies and are proud to be member #41 of the NSI Associate Consultancy Programme(ACP), as well as associate members of the BSIA, FIA, ASC and Fire Aware. Industry stalwarts trust us to support installers, guarding firms and monitoring providers with marketing that reflects their professionalism.
Services
Phase 1: We build your Growth Plan and Messaging Document - so you get clarity on what makes you different, what to say and how to say it.
If you’re using Simpro, we can often pull helpful data straight from your dashboard - so you spend less time digging and more time growing.
Phase 2: We implement that strategy through content, copy and campaigns that actually move the needle.
Find out more about marketing that grows your Fire & Security business here https://www.lollipoplocal.co.uk/digital-marketing-fire-and-security-companies
Once you’re clear on your message and ideal customer, we create targeted content (like LinkedIn posts and case studies) that attracts better leads and filters out time-wasters.
Find out more about our proven lead generation for Fire & Security installers
https://www.lollipoplocal.co.uk/lead-generation-fire-and-security-companies
We align your sales messaging with your marketing strategy, so your proposals, quotes and post-job wrap-ups feel seamless, persuasive and consistent. And reflect the work your team is already tracking in Simpro.
Find out more about improving your sales process
https://www.lollipoplocal.co.uk/sales-acceleration-fire-and-security-companies
That means the targeting, copy, structure and calls-to-action are all based on what makes you different and what your ideal clients actually care about. No fluff - just clear, confident copy and design that is proven to win work.
Find out more about Fire & Security Company Website Design
https://www.lollipoplocal.co.uk/fire-security-company-website-design
Our Team
Founder & MD
Jo is the founder of Lollipop and the creator of the Fire & Security Visibility Engine™ and Black Belt Fire & Security Sales Framework — two proven systems designed specifically for growing Fire & Security companies.
She’s been helping installers, guarding firms and F&S suppliers stand out since 2010, with a no-fluff, strategy-first approach that’s delivered millions of pounds in leads and sales.
Jo first discovered the Fire & Security world in a karate class, sparring with the Sales Director of Spy Alarms - one of the biggest independent F&S companies in the South East at the time. That unexpected connection kicked off a 15 year (so far) journey helping Fire & Security professionals sharpen their message and confidently win better work.
Creative Director
Jon has spent over 15 years in the Fire & Security sector - attending the trade shows, talking to directors and dissecting hundreds of websites and sales funnels. He combines deep industry knowledge with expertise in direct response copywriting, helping F&S companies turn great service into clear messaging that actually wins work.
A former martial arts instructor, Jon first got into marketing after building a WordPress blog for his club... and never looked back. Since then, he’s studied sales and copywriting legends, becoming known for uncovering what really makes a business special and communicating that in plain, powerful language.
Today, Jon leads Lollipop’s content strategy and messaging work, helping Simpro users translate technical excellence into sales-ready marketing. Like Jo, he works only with third-party certified companies and is passionate about helping smaller firms compete without compromising who they are.
Testimonials
-
Dan Thain
Director, Beacon Detection Ltd (Simpro User)“We’re definitely happy. Things are really coming together now. The tasks from the Marketing Plan are being addressed and we’re seeing real impact. It’s making a difference and we’re getting more calls!”
-
Ian Blake
Founder & Managing Director, Blake Fire & Security Systems"I've been trying to put into words what makes our business special for years but Lollipop captured it instantly in the website copy... Success was 10 fold to what I expected. The enquiries continue to flood in... including a job for £1,000,000."
-
Matt McMaster
Director, MAC Security Systems Ltd (Simpro User)You guys are doing a great job with our social media. A LinkedIn connection led to two callouts and a quote for Fire, Intercom and CCTV.
It's always good to get a foot in the door because it leads to bigger opportunities.
Media
Reviews
FAQ
Services Offered
Partner Tier
Industry Specialization
Regions Served
Year Founded
Years Working With Simpro
Services Offered
Partner Tier
Industry Specialization
Regions Served
Year Founded
Years Working With Simpro
