KINGTRADIE

Director

I run the strategy side of the business. That means I'm across how we position each client, the marketing plan we build for them, and the standard everything is held to before it goes out. I handle most of the client communication myself, because the relationship matters as much as the results, and I'd rather have those conversations directly than hand them off.

SEO specialist

Owns the SEO side of a project: what you should be ranking for, which pages need to exist, and what is holding the current ones back. Starts from keyword and competitor data for your trade in your area rather than a generic checklist, then works through the Google Business Profile, the service and location pages, the technical foundations behind how they rank, and the review profile clients read before calling. Reports against the searches that produce jobs rather than traffic totals, and will say plainly when a target is not worth chasing.

Google Ads specialist

Runs the advertising accounts day to day. Builds the campaign structure, writes the ads, and works through the search terms every week so budget goes to the searches that book work rather than the ones that only look busy. Sets up conversion and call tracking so every enquiry can be traced back to what produced it, and moves bids and budgets as the schedule fills or quietens. The account stays in your name throughout, so the history and the data remain yours.

Website developer

Builds every site KINGTRADIE ships, from the first page through to launch and the maintenance that follows. Handles the technical side of a launch: moving the domain, redirecting the old pages so existing rankings are not lost, setting up tracking, and wiring the forms so enquiries reach your team rather than sitting in an inbox. Every build starts from your goal, your services and your completed work, not a template.