# KINGTRADIE
> Compelling websites, marketing that delivers.

Canonical page: https://partners.simprogroup.com/partners/kingtradie
Marketplace: Simpro Partner Directory
Last updated: 2026-08-02
Logo: https://assets.partnerfleet.app/asdszhhe4y5yxmdbzne17vspqdn0

## At a glance
- Regions Served: Australia
- Services Offered: Marketing / SEO
- Partner Tier: Registered
- Website: [kingtradie.com](https://kingtradie.com/)

## Call to actions
- **Get In Touch** — submit the contact form on https://partners.simprogroup.com/partners/kingtradie
- [Learn More](https://kingtradie.com/work/)

## About
KINGTRADIE is a specialized marketing agency dedicated to Australian trade businesses, founded by an ex-carpenter with a passion for the tech and marketing aspects of the construction industry. Understanding the unique challenges faced by tradespeople, KINGTRADIE focuses on creating effective websites and implementing targeted Google Ads and SEO strategies that help businesses attract quality clients rather than price shoppers. The agency caters to a range of trade professionals, including plumbers, electricians, builders, and roofers, enhancing their online presence and booking capabilities. What sets KINGTRADIE apart is their commitment to long-term success without lock-in contracts. They believe that if they deliver results, clients will choose to stay on a month-to-month basis. Their approach is rooted in a deep understanding of the industry, ensuring that their clients' needs for professionalism, timely payment, and respect are met. With a strong emphasis on relationship-building and effective communication, KINGTRADIE aims to empower trade businesses across Australia to thrive in a competitive marketplace.

## Services
- **Google Ads for Trade Businesses** — Google Ads puts you in front of clients who are ready to book, on the day they start looking. Your ads appear when someone in your area searches for the services you want, and the searches that spend without producing jobs are excluded. Reporting shows what each enquiry costs rather than how many people saw it, so you can raise spend in a quiet month and pull back when the schedule is full. The account and its data stay yours.
- **SEO for Australian Trade Businesses** — Search engine optimisation earns a consistent share of the work in your area without paying for each enquiry. The work covers your Google Business Profile, a page for every service and location you cover, the technical foundations behind how those pages rank, and the review profile clients read before calling. Progress is measured against the searches that produce jobs, not traffic totals. It builds over months rather than weeks, and keeps returning work in the periods you spend nothing on ads.
- **Custom Website Development for Australian Trade Businesses** — Most trade businesses outgrow their first website years before they replace it. We design and build the replacement around the services you want more of, the projects worth showing, and the questions clients ask before they commit. Every page is written with purpose. Your website loads as fast on a phone as on a desktop, and sends enquiries straight to your team. The website, the domain and the content remain yours.

## Team
- **Lachlan — Director** — I run the strategy side of the business. That means I'm across how we position each client, the marketing plan we build for them, and the standard everything is held to before it goes out. I handle most of the client communication myself, because the relationship matters as much as the results, and I'd rather have those conversations directly than hand them off. [Linked Inn](https://www.linkedin.com/in/lachy-edwards/)
- **Dane — SEO specialist** — Owns the SEO side of a project: what you should be ranking for, which pages need to exist, and what is holding the current ones back. Starts from keyword and competitor data for your trade in your area rather than a generic checklist, then works through the Google Business Profile, the service and location pages, the technical foundations behind how they rank, and the review profile clients read before calling. Reports against the searches that produce jobs rather than traffic totals, and will say plainly when a target is not worth chasing.
- **Raj — Google Ads specialist** — Runs the advertising accounts day to day. Builds the campaign structure, writes the ads, and works through the search terms every week so budget goes to the searches that book work rather than the ones that only look busy. Sets up conversion and call tracking so every enquiry can be traced back to what produced it, and moves bids and budgets as the schedule fills or quietens. The account stays in your name throughout, so the history and the data remain yours.
- **Tristan — Website developer** — Builds every site KINGTRADIE ships, from the first page through to launch and the maintenance that follows. Handles the technical side of a launch: moving the domain, redirecting the old pages so existing rankings are not lost, setting up tracking, and wiring the forms so enquiries reach your team rather than sitting in an inbox. Every build starts from your goal, your services and your completed work, not a template.

## Testimonials
- "Lachy from King Tradie has been absolutely great to work with from the very beginning. He built my website and I couldn’t be more happier. He’s always checking in with me and has bright ideas for the future. He actually cares for my business and wants the best outcome for me. If you are looking for someone to design a website. Definitely reach out to Lachy." — Ben A, Trust Pilot review by Australian Plumbing Company Owner
- "I contacted Kingtradie to review my website and online presence. They built a fantastic new website and improved my Google SEO. Since engaging Kingtradie two months ago my website traffic has doubled and most importantly my phone enquiries have doubled. Lachy was easy going and great to deal with. Highly recommend Kingtradie for SEO and website!" — Nic H, "phone enquiries have doubled"
- "I engaged Kingtradie to create a new website for us at Quick Micks Plumbing. Lachlan was very good at his job & I felt supported throughout to entire process. He has some great ideas & communication was excellent he was always available for help & answering any questions I had I would recommend Lachlan to anyone wanting to have a professional & original website content Thanks very much Kingtradie" — Michael H, Google review
- "Lachlan from King Tradie is the top G of tradie website design, development, and management. I’ve worked with many website agencies and individuals, and no one comes close to Lachlan’s attention to detail and high-end quality. He doesn’t waste your time asking the same questions; in fact, he did his own research and made the onboarding and entire website development process easy. I normally get myself too involved in projects, but I literally only had to show up for the photography session—Lachlan handled the rest. If you want to skip the time and money wasters, go with King Tradie." — Shaun R, Moral Service website redesign

## Screenshots
- ![Lachlan the founder of kingtradie.com](https://assets.partnerfleet.app/547ip0vru7bpjmykv8t1whtdh9p2)
- ![Lachlan with client on content day](https://assets.partnerfleet.app/258li18t4eslig9nk7ywnirsrbli)
- ![KINGTRADIE](https://assets.partnerfleet.app/694x6zxu1zka1dbvob3c0e89zr0s)
- ![KINGTRADIE](https://assets.partnerfleet.app/glhfqhp3h47nmj3v273s21fclgj7)
- ![KINGTRADIE](https://assets.partnerfleet.app/ps1bqzjoyj4zyufmev5nwys986ah)

## Resources
- [What a tradie website should cost in Australia](https://kingtradie.com/tradie-website-cost/) — Real Australian price bands, what sits behind each one, and where the money actually goes.
- [What SEO costs in Australia](https://kingtradie.com/seo-cost-australia/) — Typical monthly ranges for local SEO, and what a trade business should expect at each level.
- [How much Google advertising costs per click](https://kingtradie.com/google-ads-cpc-benchmarks-by-trade/) — Benchmark cost-per-click figures across the trades, so you can sanity-check a proposal before signing it.
- [SEO or Google Ads: which to spend on first](https://kingtradie.com/seo-vs-google-ads/) — How the two compare on speed, cost and durability, and when running both is worth it.
- [When SEO is worth it for your Business](https://kingtradie.com/is-seo-worth-it/) — A straight answer to the question most Business owners are actually asking, including when SEO is not worth it.
- [Local SEO for trade businesses](https://kingtradie.com/local-seo-for-tradies/) — The full guide to ranking in the map pack for the suburbs you actually work in.

## FAQs
### What does KINGTRADIE do?
We build websites and run Google Ads and SEO for Australian trade businesses. That is the whole business. We do not take on retail, hospitality or professional services, so the work is shaped by what generates enquiries for trades rather than adapted from another industry.

### Who do you usually work with?
Established trade businesses with staff on the payroll, across both residential and commercial work. Plumbing, electrical, HVAC, construction and the trades around them. Businesses at this size usually have a website and a listing or two already, and are after a larger share of the work in their area rather than a first web presence.

### Do you work with businesses running Simpro?
Yes. KINGTRADIE is a Registered partner in the Simpro Group Partner Network, covering both Simpro and AroFlo. 

### What does it cost?
Websites start at $3,990 as a one-off build. SEO retainers start at $1,250 a month and Google Ads management at $1,400 a month, with a higher tier for businesses covering several services or service areas. Advertising spend is separate and paid directly to Google on your own account.

### Do you lock clients into contracts?
No. Retainers run month to month with 30 days notice either way. We do ask you to give SEO three months before judging it, because meaningful movement takes that long, but that is an expectation we set at the start rather than a term you are held to.

### Who owns the website and the advertising account?
You do. The website, the domain and the content are yours. Google Ads runs in your own account with spend on your own card, so the campaign history and conversion data stay with you. If you ever move on, nothing needs to be rebuilt or handed back.

### How quickly should we expect results?
Google Ads can produce enquiries within the first few weeks of a campaign going live, because it buys visibility that already exists. SEO works on a longer horizon, with movement usually visible by the second or third month and the larger benefit arriving after that. We will not put a date on a specific ranking, because that depends on Google and on who else is competing in your area.

### Where are you based, and do you work outside your area?
KINGTRADIE is based on the Gold Coast, Queensland, and works with trade businesses across Australia. The work is done remotely, so location has not been a constraint for clients in other states.