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Transform how your company connects with your customers.

Integrate Simpro, HubSpot & Aircall for AI Accelerated, Connected Field Service

We help you supercharge your Simpro environment and fix the silos between sales, job management, and customer communication. 

By integrating Simpro with HubSpot Smart CRM technology and Aircall's integrated AI-powered customer communications and intelligence platform, you can improve customer experience and team productivity. 






See It In Action

Description

As a Simpro, HubSpot, and Aircall Partner with deep expertise in field and industrial service environments, we help Simpro users fix the silos between sales, job management, and customer communication by integrating existing systems with HubSpot Smart CRM technology and Aircall's integrated AI-powered customer communications and intelligence platform.

Drawing from over 25 years of hands-on experience as business owners in mining services, construction, and trades, our team understands the unique challenges of complex sales cycles, scattered customer data, and the gap between winning deals and delivering jobs. We don't just implement technology; we solve the fundamental data chaos and process challenges that prevent 98% of businesses from achieving predictable growth.

Our approach keeps Simpro as the operational source of truth while creating a unified customer intelligence platform that captures every conversation, tracks every touchpoint, and turns scattered customer interactions into measurable business outcomes. 

Whether your business is struggling with missed leads, lost customer conversations and data, inconsistent follow-ups, or the manual handoff from quote to job, we provide the strategic expertise and technical implementation to make your growth predictable and your customer experience seamless.

Here's what you can achieve: 

Connected Customer Intelligence

Transform every customer conversation into revenue intelligence. Gain real-time context for your field and go-to-market teams with automated workflows across departments, and AI-enhanced insights from first enquiry to final invoice.

Eliminate Data Chaos
Setup your data to establish a single source of truth from first engagement to invoice. Everything you need at your fingertips.

Accelerate Sales Cycles
Leverage AI-enhanced conversational intelligence for sales, marketing and service + Mobile CRM for field teams.

Multiple Growth Outcomes
Gain strategic customer insights and revenue intelligence that underpins go-to-market execution for commercial teams.

Services

Growth Marketing & Sales Enablement Agency image
Growth Marketing & Sales Enablement Agency

B2B Growth Marketing & Sales Enablement Agency  

We specialise in turning target prospects into lifetime customers by integrating digital marketing, account-based marketing, and CRM solutions, including sales pipeline integration and optimisation. We work with you to take your sales and marketing fully digital, creating go-to-market strategies tailored for B2B and industrial companies.  
 
Our mission is to align your sales and marketing activities with purpose-fit content and technology, delivering an outstanding customer experience while driving long-term demand generation for your products and services. 

Simpro, HubSpot & Aircall Integration image
Simpro, HubSpot & Aircall Integration

Integrate HubSpot, Aircall & Simpro for AI Accelerated, Connected Field Service

Stop losing revenue and customers to disconnected systems. Our HubSpot-Aircall-Simpro integration connects sales, marketing, and field service into one unified, AI-accelerated revenue engine.

Customer Experience Solutions image
Customer Experience Solutions

Grow Your Pipeline with Customer Experience Marketing

We drive revenue growth through unified, cross-channel strategies that prioritise customer experience. 
 
By combining our extensive B2B and industrial sector expertise with HubSpot's smart AI-powered CRM capabilities, we transform marketing and sales operations into predictable revenue engines.  
 
Our data-driven approach delivers measurable results through organic and paid channels incorporating account-based marketing (ABM) and comprehensive B2B campaigns, simplifying complex sales cycles. 

Sales & Marketing Alignement image
Sales & Marketing Alignement

Unify Sales & Marketing Efforts for Powerful Growth 

In complex B2B and industrial markets, the gap between sales and marketing teams can cost companies millions in lost opportunities and wasted resources. At Fileroom, we specialise in unifying disconnected teams through strategic sales and marketing alignment, powered by HubSpot's smart AI-powered CRM platform. 

Our solid expertise in B2B and industrial sectors means we understand your unique challenges: long sales cycles, multiple decision-makers, and the need for technical precision in every customer interaction. We've helped companies optimise sales pipelines to increase deal velocity by 40% and boost marketing-qualified opportunities by 150% through strategic alignment, growth marketing and CRM solutions. 

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Sales & Marketing Automation

Custom-Built Marketing Automation & Sales Enablement

Your customers deserve the very best knowledge that resonates with their needs. Benefit from the power of custom-built sales enablement and marketing automation that prioritises your unique needs, streamlines operations and enhances customer engagement.

With effective implementation of your HubSpot CRM, you're not just getting efficiency – you're gaining deep insights and a clearer connection to your audience. Simplify your processes, understand your customers better, and achieve unparalleled results with an automation designed for you.

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Demand Generation & ABM Marketing

Looking to Build your Digital Marketing Funnel?  

Secure your business’s future today by implementing a demand-generation strategy. We are the B2B Digital Marketing Experts. In a world of increasing competition for audience attention, demand generation is a simple yet effective way to cut through the digital noise and hone in on your ideal customers.

Demand generation is more cost effective and efficient than outbound marketing efforts, enticing your ideal prospects to find you and reducing your customer acquisitions costs. We make this happen through custom strategy and campaign design, digital marketing, optimization and deep-data analysis to maximize your ROI.

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First Party Data Management

Zero-Party & First-Party Data: Your Data, Your Power.

Zero-party and first-party data are your most valuable assets. With increasing privacy regulations like GDPR and CCPA, protecting this data is essential. It’s imperative to prioritise privacy, secure consent, and ensure compliance.

Connecting with your customers requires a specialised approach that goes beyond smart marketing and attractive communication. You must understand privacy laws, obtain consent appropriately, and manage this information as customer preferences evolve.

Our Team

Ivan Ruefli photo

Ivan Ruefli

Co-Managing Director & Founder

Emma Ruefli photo

Emma Ruefli

Co-Managing Director & Founder

Alex Moore photo

Alex Moore

Chief Technology Officer

Testimonials

  • Darcy Pridham image

    Darcy Pridham
    Sales Representative

    Great customer focused experience These guys have been amazing! We've engaged them for swapping to HubSpot for our CRM and the experience has been great. Nothing is a problem and their quick to respond to any questions we throw at them. Special shout-out to Alex who is always available (the guy never sleeps) to jump on a video call or reply to questions. Anyone with Simpro and looking for a HubSpot Onboarding partner, I'd highly recommend Fileroom, their service delivery is the best I've seen. Services provided
    HubSpot Onboarding, Email Marketing, Custom API Integrations, and CRM Implementation
    Pridham, D.
    Construction & Renovation
    11 to 25 employees

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FAQ

Setting up an integration between HubSpot and Simpro can vary in complexity depending on the chosen method. While some options like third-party platforms such as Zapier or Pabbly Connect offer relatively straightforward setups, they lack the ability to customise the flow of data required for unique business instances. Businesses requiring comprehensive solutions may require custom API integrations or specialised services. Using a professional team, like Fileroom, can significantly simplify the process and provide a tailored solution unique to your business needs. Our certified experts handle complex data mapping, create custom API integrations, and ensure seamless data flow between the two systems. They can also address specific business needs, such as automating tasks, improving data consistency, and enhancing overall operational efficiency. Ultimately, while some basic integrations can be set up quite easily, engaging professionals will ensure a more robust, efficient, and customised integration that fully leverages the capabilities of both HubSpot and Simpro. 
By integrating Hubspot with Simpro, you can streamline your sales and marketing processes, improve data accuracy and visibility, increase productivity, and enhance customer experience. This integration allows for seamless communication between your marketing, sales and service teams, resulting in better alignment and efficiency. 
The timeline varies depending on the complexity of your systems and specific requirements. However, most integrations can be completed within 12 to 16 weeks.  
We specialise in industries that rely on operational efficiency and connected systems—such as construction, manufacturing, contracting, and field services. These sectors often face challenges with fragmented data and system adoption, which our integrated solutions help solve.



We work with mid-sized to enterprise businesses across industries such as construction, manufacturing, contracting, and field services. Our clients are typically organisations using or exploring HubSpot, Simpro, or Aircall—looking to streamline their tech stack, improve customer visibility, and scale efficiently.
We specialise in HubSpot, Aircall, and Simpro integrations. Our team also works across complementary tools for marketing automation, AI enablement, analytics, and customer intelligence—ensuring all systems work together to deliver a seamless experience.
Yes. As a HubSpot Platinum Solutions Partner, we handle everything from implementation and onboarding to advanced automation, CRM customisation, and reporting. We help businesses get the most out of HubSpot by aligning it with their specific processes and goals.
Fileroom was born in Perth, Western Australia, with a second office in Los Angeles, USA. Our locations give us the flexibility to serve clients across Australia, New Zealand, and North America.
Yes. We work with clients globally, especially across APAC and North America. Our remote-first model and time zone coverage make collaboration smooth no matter where you are.
We measure success through data. Every project includes clear KPIs—such as lead generation, conversion rate, engagement, and ROI tracking—supported by real-time dashboards and performance reporting in HubSpot.

You can book a discovery call through our website at fileroom.com. During this session, we’ll discuss your goals, current systems, and growth challenges to identify the right strategy and solutions for your business.

Simpro Expertise

Premium & Mobile
Data Feed
Maintenance Planner
Take-Offs
BI Reporting
Simpro Digital Forms / Form Builder

Industry Specialization

Electric
HVAC-R
Plumbing
Solar
Other
Security / Fire / Low-Voltage

Services Offered

Implementation / Professional Services
Business Coaching / Consulting
Custom Development / Integration
Data Migrations
Marketing / SEO
Virtual Assistant
Other

Regions Served

Australia
New Zealand
United States

Partner Tier

Registered
Select

Endorsements

Digital Forms

Year Founded

Years Working With Simpro

Simpro Expertise

Premium & Mobile
Data Feed
Maintenance Planner
Take-Offs
BI Reporting
Simpro Digital Forms / Form Builder

Industry Specialization

Electric
HVAC-R
Plumbing
Solar
Other
Security / Fire / Low-Voltage

Services Offered

Implementation / Professional Services
Business Coaching / Consulting
Custom Development / Integration
Data Migrations
Marketing / SEO
Virtual Assistant
Other

Regions Served

Australia
New Zealand
United States

Partner Tier

Registered
Select

Endorsements

Digital Forms

Year Founded

Years Working With Simpro