# Fileroom > Fileroom is a smart growth agency that specialises in transforming how construction, trades, and manufacturing companies connect with their customers. Canonical page: https://partners.simprogroup.com/partners/fileroom Marketplace: Simpro Partner Directory Last updated: 2025-11-17 Logo: https://assets.partnerfleet.app/sbl2aje0jb03vds94t9j05d780kl ## At a glance - Endorsements: Digital Forms - Regions Served: Australia, New Zealand, United States - Services Offered: Business Coaching / Consulting, Custom Development / Integration, Data Migrations, Implementation / Professional Services, Marketing / SEO, Virtual Assistant, Other - Simpro Expertise: Data Feed, Maintenance Planner, Premium & Mobile, Simpro Digital Forms / Form Builder, Take-Offs, BI Reporting - Partner Tier: Registered, Select - Industry Specialization: Electric, Security / Fire / Low-Voltage, HVAC-R, Plumbing, Solar, Other - Website: [Fileroom.com](https://Fileroom.com) ## Call to actions - **Get in Touch** — submit the contact form on https://partners.simprogroup.com/partners/fileroom - [See It In Action](https://fileroom.com/hubspot-simpro-integration) ## About As a Simpro, HubSpot, and Aircall Partner with deep expertise in field and industrial service environments, we help Simpro users fix the silos between sales, job management, and customer communication by integrating existing systems with HubSpot Smart CRM technology and Aircall's integrated AI-powered customer communications and intelligence platform. Drawing from over 25 years of hands-on experience as business owners in mining services, construction, and trades, our team understands the unique challenges of complex sales cycles, scattered customer data, and the gap between winning deals and delivering jobs. We don't just implement technology; we solve the fundamental data chaos and process challenges that prevent 98% of businesses from achieving predictable growth. Our approach keeps Simpro as the operational source of truth while creating a unified customer intelligence platform that captures every conversation, tracks every touchpoint, and turns scattered customer interactions into measurable business outcomes.  Whether your business is struggling with missed leads, lost customer conversations and data, inconsistent follow-ups, or the manual handoff from quote to job, we provide the strategic expertise and technical implementation to make your growth predictable and your customer experience seamless. Here's what you can achieve: Connected Customer IntelligenceTransform every customer conversation into revenue intelligence. Gain real-time context for your field and go-to-market teams with automated workflows across departments, and AI-enhanced insights from first enquiry to final invoice.Eliminate Data ChaosSetup your data to establish a single source of truth from first engagement to invoice. Everything you need at your fingertips.Accelerate Sales CyclesLeverage AI-enhanced conversational intelligence for sales, marketing and service + Mobile CRM for field teams.Multiple Growth OutcomesGain strategic customer insights and revenue intelligence that underpins go-to-market execution for commercial teams. ## Services - **Growth Marketing & Sales Enablement Agency** — B2B Growth Marketing & Sales Enablement Agency  We specialise in turning target prospects into lifetime customers by integrating digital marketing, account-based marketing, and CRM solutions, including sales pipeline integration and optimisation. We work with you to take your sales and marketing fully digital, creating go-to-market strategies tailored for B2B and industrial companies.   Our mission is to align your sales and marketing activities with purpose-fit content and technology, delivering an outstanding customer experience while driving long-term demand generation for your products and services.  - **Simpro, HubSpot & Aircall Integration** — Integrate HubSpot, Aircall & Simpro for AI Accelerated, Connected Field ServiceStop losing revenue and customers to disconnected systems. Our HubSpot-Aircall-Simpro integration connects sales, marketing, and field service into one unified, AI-accelerated revenue engine. - **Customer Experience Solutions** — Grow Your Pipeline with Customer Experience MarketingWe drive revenue growth through unified, cross-channel strategies that prioritise customer experience.  By combining our extensive B2B and industrial sector expertise with HubSpot's smart AI-powered CRM capabilities, we transform marketing and sales operations into predictable revenue engines.   Our data-driven approach delivers measurable results through organic and paid channels incorporating account-based marketing (ABM) and comprehensive B2B campaigns, simplifying complex sales cycles.  - **Sales & Marketing Alignement** — Unify Sales & Marketing Efforts for Powerful Growth In complex B2B and industrial markets, the gap between sales and marketing teams can cost companies millions in lost opportunities and wasted resources. At Fileroom, we specialise in unifying disconnected teams through strategic sales and marketing alignment, powered by HubSpot's smart AI-powered CRM platform. Our solid expertise in B2B and industrial sectors means we understand your unique challenges: long sales cycles, multiple decision-makers, and the need for technical precision in every customer interaction. We've helped companies optimise sales pipelines to increase deal velocity by 40% and boost marketing-qualified opportunities by 150% through strategic alignment, growth marketing and CRM solutions.  - **Sales & Marketing Automation** — Custom-Built Marketing Automation & Sales EnablementYour customers deserve the very best knowledge that resonates with their needs. Benefit from the power of custom-built sales enablement and marketing automation that prioritises your unique needs, streamlines operations and enhances customer engagement.With effective implementation of your HubSpot CRM, you're not just getting efficiency – you're gaining deep insights and a clearer connection to your audience. Simplify your processes, understand your customers better, and achieve unparalleled results with an automation designed for you. - **Demand Generation & ABM Marketing** — Looking to Build your Digital Marketing Funnel?  Secure your business’s future today by implementing a demand-generation strategy. We are the B2B Digital Marketing Experts. In a world of increasing competition for audience attention, demand generation is a simple yet effective way to cut through the digital noise and hone in on your ideal customers.Demand generation is more cost effective and efficient than outbound marketing efforts, enticing your ideal prospects to find you and reducing your customer acquisitions costs. We make this happen through custom strategy and campaign design, digital marketing, optimization and deep-data analysis to maximize your ROI. - **First Party Data Management** — Zero-Party & First-Party Data: Your Data, Your Power.Zero-party and first-party data are your most valuable assets. With increasing privacy regulations like GDPR and CCPA, protecting this data is essential. It’s imperative to prioritise privacy, secure consent, and ensure compliance.Connecting with your customers requires a specialised approach that goes beyond smart marketing and attractive communication. You must understand privacy laws, obtain consent appropriately, and manage this information as customer preferences evolve. ## Team - **Ivan Ruefli — Co-Managing Director & Founder** [Connect with me on LinkedIn](https://www.linkedin.com/in/ivan-ruefli/) - **Emma Ruefli — Co-Managing Director & Founder** [Connect with me on LinkedIn](https://www.linkedin.com/in/emma-ruefli-1372b315/) - **Alex Moore — Chief Technology Officer** [Connect with me on LinkedIn](https://www.linkedin.com/in/alex-moore-8808411b7/) ## Testimonials - "Great customer focused experience These guys have been amazing! We've engaged them for swapping to HubSpot for our CRM and the experience has been great. Nothing is a problem and their quick to respond to any questions we throw at them. Special shout-out to Alex who is always available (the guy never sleeps) to jump on a video call or reply to questions. Anyone with Simpro and looking for a HubSpot Onboarding partner, I'd highly recommend Fileroom, their service delivery is the best I've seen. Services provided HubSpot Onboarding, Email Marketing, Custom API Integrations, and CRM Implementation Pridham, D. Construction & Renovation 11 to 25 employees" — Darcy Pridham, Sales Representative ## Screenshots - ![B2B Growth Marketing & Sales Enablement Agency](https://assets.partnerfleet.app/kyhju1vc32ll8cyka3301r7pjj2w) - ![Accelerate Your Revenue Growth with HubSpot & AI](https://assets.partnerfleet.app/7kwklibvbzpz096x2kyas8q2lod4) - ![Integrate HubSpot, Aircall & Simpro for AI Accelerated, Connected Field Service](https://assets.partnerfleet.app/fql9v57dnzwdnb1uq7eujhqzxrux) - ![Zero-Party & First-Party Data: Your Data, Your Power.](https://assets.partnerfleet.app/nbowlvp2izcl1b06yqyxxgym9mh9) - ![Grow Your Pipeline with Customer Experience Marketing](https://assets.partnerfleet.app/23hvrpd1dcdpv54grq7bhcp75dn2) - ![Unify Sales & Marketing Efforts for Powerful Growth](https://assets.partnerfleet.app/m29ssres4ccsjgu3t3e4nq4rmfad) ## Resources - [Modernising Sales Legacy Sales with Simpro, HubSpot and Aircall](https://assets.partnerfleet.app/18phj93d0o6x7gh8fr6pymp3isql) — When a leading industrial pumping solutions manufacturer and distributorapproached Fileroom, they were grappling with challenges that are alltoo common in their industry: lengthy sales cycles, complex approvalprocesses, and most critically, a technology stack that wasn’t keepingpace with their growth ambitions. ## FAQs ### Is it easy to set up an integration between Hubspot and Simpro? Setting up an integration between HubSpot and Simpro can vary in complexity depending on the chosen method. While some options like third-party platforms such as Zapier or Pabbly Connect offer relatively straightforward setups, they lack the ability to customise the flow of data required for unique business instances. Businesses requiring comprehensive solutions may require custom API integrations or specialised services. Using a professional team, like Fileroom, can significantly simplify the process and provide a tailored solution unique to your business needs. Our certified experts handle complex data mapping, create custom API integrations, and ensure seamless data flow between the two systems. They can also address specific business needs, such as automating tasks, improving data consistency, and enhancing overall operational efficiency. Ultimately, while some basic integrations can be set up quite easily, engaging professionals will ensure a more robust, efficient, and customised integration that fully leverages the capabilities of both HubSpot and Simpro.  ### What are the benefits of integrating Hubspot with Simpro? By integrating Hubspot with Simpro, you can streamline your sales and marketing processes, improve data accuracy and visibility, increase productivity, and enhance customer experience. This integration allows for seamless communication between your marketing, sales and service teams, resulting in better alignment and efficiency.  ### How long does the integration process take? The timeline varies depending on the complexity of your systems and specific requirements. However, most integrations can be completed within 12 to 16 weeks.   ### What industries benefit most from Fileroom’s expertise? We specialise in industries that rely on operational efficiency and connected systems—such as construction, manufacturing, contracting, and field services. These sectors often face challenges with fragmented data and system adoption, which our integrated solutions help solve. ### Who does Fileroom work with? We work with mid-sized to enterprise businesses across industries such as construction, manufacturing, contracting, and field services. Our clients are typically organisations using or exploring HubSpot, Simpro, or Aircall—looking to streamline their tech stack, improve customer visibility, and scale efficiently. ### What platforms and tools does Fileroom specialise in? We specialise in HubSpot, Aircall, and Simpro integrations. Our team also works across complementary tools for marketing automation, AI enablement, analytics, and customer intelligence—ensuring all systems work together to deliver a seamless experience. ### Can Fileroom help with HubSpot implementation? Yes. As a HubSpot Platinum Solutions Partner, we handle everything from implementation and onboarding to advanced automation, CRM customisation, and reporting. We help businesses get the most out of HubSpot by aligning it with their specific processes and goals. ### Where is Fileroom located? Fileroom was born in Perth, Western Australia, with a second office in Los Angeles, USA. Our locations give us the flexibility to serve clients across Australia, New Zealand, and North America. ### Does Fileroom work with businesses outside Australia? Yes. We work with clients globally, especially across APAC and North America. Our remote-first model and time zone coverage make collaboration smooth no matter where you are. ### How does Fileroom measure success for its clients? We measure success through data. Every project includes clear KPIs—such as lead generation, conversion rate, engagement, and ROI tracking—supported by real-time dashboards and performance reporting in HubSpot. ### What’s the best way to get started with Fileroom? You can book a discovery call through our website at fileroom.com. During this session, we’ll discuss your goals, current systems, and growth challenges to identify the right strategy and solutions for your business.