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Transforming customer chaos into growth clarity—one integrated system at a time.

Integrate Simpro, HubSpot & Aircall for AI Accelerated, Connected Field Service

Stop losing revenue and customers to disconnected systems. Our HubSpot-Aircall-Simpro integration connects sales, marketing, and field service into one unified, AI-accelerated revenue engine.





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Description

Connected Customer Intelligence

Transform every customer conversation into revenue intelligence. Real-time context for field and go-to-market teams, automated workflows across departments, and AI-powered insights from first enquiry to final invoice.

Eliminate Data Chaos
Single source of truth from first engagement to invoice. Everything you need at your fingertips.

Accelerate Sales Cycles
AI-powered conversational intelligence for sales and marketing + Mobile CRM for field teams.

Multiple Growth Outcomes
Customer insights and revenue intelligence that underpins go-to-market execution for commercial teams.

Services

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Sales & Marketing Alignement

Unify Sales & Marketing Efforts for Powerful Growth 

In complex B2B and industrial markets, the gap between sales and marketing teams can cost companies millions in lost opportunities and wasted resources. At Fileroom, we specialise in unifying disconnected teams through strategic sales and marketing alignment, powered by HubSpot's smart AI-powered CRM platform. 

Our solid expertise in B2B and industrial sectors means we understand your unique challenges: long sales cycles, multiple decision-makers, and the need for technical precision in every customer interaction. We've helped companies optimise sales pipelines to increase deal velocity by 40% and boost marketing-qualified opportunities by 150% through strategic alignment, growth marketing and CRM solutions. 

Growth Marketing & Sales Enablement Agency image
Growth Marketing & Sales Enablement Agency

B2B Growth Marketing & Sales Enablement Agency  

We specialise in turning target prospects into lifetime customers by integrating digital marketing, account-based marketing, and CRM solutions, including sales pipeline integration and optimisation. We work with you to take your sales and marketing fully digital, creating go-to-market strategies tailored for B2B and industrial companies.  
 
Our mission is to align your sales and marketing activities with purpose-fit content and technology, delivering an outstanding customer experience while driving long-term demand generation for your products and services. 

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Customer Experience Solutions

Grow Your Pipeline with Customer Experience Marketing

We drive revenue growth through unified, cross-channel strategies that prioritise customer experience. 
 
By combining our extensive B2B and industrial sector expertise with HubSpot's smart AI-powered CRM capabilities, we transform marketing and sales operations into predictable revenue engines.  
 
Our data-driven approach delivers measurable results through organic and paid channels incorporating account-based marketing (ABM) and comprehensive B2B campaigns, simplifying complex sales cycles. 

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Demand Generation & ABM Marketing

Looking to Build your Digital Marketing Funnel?  

Secure your business’s future today by implementing a demand-generation strategy. We are the B2B Digital Marketing Experts. In a world of increasing competition for audience attention, demand generation is a simple yet effective way to cut through the digital noise and hone in on your ideal customers.

Demand generation is more cost effective and efficient than outbound marketing efforts, enticing your ideal prospects to find you and reducing your customer acquisitions costs. We make this happen through custom strategy and campaign design, digital marketing, optimization and deep-data analysis to maximize your ROI.

Simpro, HubSpot & Aircall Integration image
Simpro, HubSpot & Aircall Integration

Integrate HubSpot, Aircall & Simpro for AI Accelerated, Connected Field Service

Stop losing revenue and customers to disconnected systems. Our HubSpot-Aircall-Simpro integration connects sales, marketing, and field service into one unified, AI-accelerated revenue engine.

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First Party Data Management

Zero-Party & First-Party Data: Your Data, Your Power.

Zero-party and first-party data are your most valuable assets. With increasing privacy regulations like GDPR and CCPA, protecting this data is essential. It’s imperative to prioritise privacy, secure consent, and ensure compliance.

Connecting with your customers requires a specialised approach that goes beyond smart marketing and attractive communication. You must understand privacy laws, obtain consent appropriately, and manage this information as customer preferences evolve.

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Sales & Marketing Automation

Custom-Built Marketing Automation & Sales Enablement

Your customers deserve the very best knowledge that resonates with their needs. Benefit from the power of custom-built sales enablement and marketing automation that prioritises your unique needs, streamlines operations and enhances customer engagement.

With effective implementation of your HubSpot CRM, you're not just getting efficiency – you're gaining deep insights and a clearer connection to your audience. Simplify your processes, understand your customers better, and achieve unparalleled results with an automation designed for you.

Our Team

Ivan Ruefli photo

Ivan Ruefli

Co-founder & Director

With 25 years of experience in the Commercial and Industrial Construction, Mining, Industrial, and Oil and Gas sectors, I am dedicated to empowering ambitious medium to large manufacturers, product suppliers, and service providers to achieve their business growth goals.

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Emma Ruefli

Managing Director & Principal

For more than 25 years, I have accumulated a wide range of knowledge and skills in business strategy, strategic marketing, organisational development, accounting & finance.

I have held senior management positions and directorship roles and have facilitated business and marketing projects locally, nationally and globally. With a strong focus on business management, marketing execution and a commitment to excellence in client service, I bring a broad range of industry experience from financial services, construction, mining & resources, engineering and manufacturing to the international trade and education & training sectors.

Over the years, I have developed a passion for growth marketing, sales enablement, customer success and smart CRM technology, particularly HubSpot, as they are central to the success of every business initiative. I love helping our clients tell their story and helping them to build lasting relationships with their customers.

Specialties: Strategic business development; Project management; Marketing & Business Communications, Business process improvement; Export development and implementation; Business growth strategy and implementation; Market research and Competitor & segmentation analysis, AI-Powered technology.

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FAQ

We work with you to position your organisation to thrive in the fast-paced, digitally-driven landscape. By resolving data chaos, integrating smart CRM technology, and unifying sales and marketing around your customers' experience, you will not only enhance customer satisfaction but also drive significant revenue growth. The key is to move beyond tactical adjustments and embrace a holistic transformation that aligns every aspect of your commercial strategy with the evolving needs of your customers.

Setting up an integration between HubSpot and Simpro can vary in complexity depending on the chosen method. While some options like third-party platforms such as Zapier or Pabbly Connect offer relatively straightforward setups, they lack the ability to customise the flow of data required for unique business instances. Businesses requiring comprehensive solutions may require custom API integrations or specialised services. Using a professional team, like Fileroom, can significantly simplify the process and provide a tailored solution unique to your business needs. Our certified experts handle complex data mapping, create custom API integrations, and ensure seamless data flow between the two systems. They can also address specific business needs, such as automating tasks, improving data consistency, and enhancing overall operational efficiency. Ultimately, while some basic integrations can be set up quite easily, engaging professionals will ensure a more robust, efficient, and customised integration that fully leverages the capabilities of both HubSpot and Simpro. 
By integrating Hubspot with Simpro, you can streamline your sales and marketing processes, improve data accuracy and visibility, increase productivity, and enhance customer experience. This integration allows for seamless communication between your marketing, sales and service teams, resulting in better alignment and efficiency. 
The timeline varies depending on the complexity of your systems and specific requirements. However, most integrations can be completed within 12 to 16 weeks.  
We specialise in industries that rely on operational efficiency and connected systems—such as construction, manufacturing, contracting, and field services. These sectors often face challenges with fragmented data and system adoption, which our integrated solutions help solve.



We work with mid-sized to enterprise businesses across industries such as construction, manufacturing, contracting, and field services. Our clients are typically organisations using or exploring HubSpot, Simpro, or Aircall—looking to streamline their tech stack, improve customer visibility, and scale efficiently.
We specialise in HubSpot, Aircall, and Simpro integrations. Our team also works across complementary tools for marketing automation, AI enablement, analytics, and customer intelligence—ensuring all systems work together to deliver a seamless experience.
Yes. As a HubSpot Platinum Solutions Partner, we handle everything from implementation and onboarding to advanced automation, CRM customisation, and reporting. We help businesses get the most out of HubSpot by aligning it with their specific processes and goals.
Fileroom was born in Perth, Western Australia, with a second office in Los Angeles, USA. Our locations give us the flexibility to serve clients across Australia, New Zealand, and North America.
Yes. We work with clients globally, especially across APAC and North America. Our remote-first model and time zone coverage make collaboration smooth no matter where you are.
We measure success through data. Every project includes clear KPIs—such as lead generation, conversion rate, engagement, and ROI tracking—supported by real-time dashboards and performance reporting in HubSpot.

You can book a discovery call through our website at fileroom.com. During this session, we’ll discuss your goals, current systems, and growth challenges to identify the right strategy and solutions for your business.

Simpro Expertise

Premium & Mobile
Data Feed
Maintenance Planner
Take-Offs
BI Reporting
Simpro Digital Forms / Form Builder

Industry Specialization

Electric
HVAC-R
Plumbing
Solar
Other
Security / Fire / Low-Voltage

Services Offered

Implementation / Professional Services
Business Coaching / Consulting
Custom Development / Integration
Data Migrations
Marketing / SEO
Virtual Assistant
Other

Regions Served

Australia
New Zealand
United States

Partner Tier

Registered
Select

Endorsements

Digital Forms

Year Founded

Simpro Expertise

Premium & Mobile
Data Feed
Maintenance Planner
Take-Offs
BI Reporting
Simpro Digital Forms / Form Builder

Industry Specialization

Electric
HVAC-R
Plumbing
Solar
Other
Security / Fire / Low-Voltage

Services Offered

Implementation / Professional Services
Business Coaching / Consulting
Custom Development / Integration
Data Migrations
Marketing / SEO
Virtual Assistant
Other

Regions Served

Australia
New Zealand
United States

Partner Tier

Registered
Select

Endorsements

Digital Forms

Year Founded